People increasingly prefer product videos over just photos, as they provide a more engaging and informative experience. Based on data proving this improved video experience, a feature similar to the one we'll add below would be interesting. We'll add a link to the company that offers this feature and can test it to detail how it works on the backend, as well as a link to it working in a store.
We know the video is in the product gallery, but this other format is more engaging and features a 9:16 aspect ratio (Shorts, TikTok, Reels, etc.), which provides a better experience on mobile devices.