Product Engagement & Conversion Report
Hannan Rafiq
Feature Description
Add a reporting and tracking system that records and displays detailed insights for each product.
The system should track and show:
Product Page Visits: How many users visited the product page.
Add to Cart Count: How many times the product was added to the shopping cart.
Wishlist Count: How many users added the product to their Wishlist.
Purchase Count: How many times the product was successfully purchased.
Conversion Rate: (Purchases ÷ Visits) × 100 to measure performance efficiency.
Detailed Requirements
Tracking System
Automatically log events when users visit, add to cart, Wishlist, or buy a product.
Data should be saved in the database per product, with date and time stamps.
Report Dashboard
Create a new tab under WooCommerce → Reports → Product Insights.
Display all tracked metrics in a clear table and visual charts (bar or line graphs).
Filter by date range (Today, Last 7 Days, This Month, Custom).
Option to export report as CSV or PDF.
Product-Level Insights
Add a small analytics section inside each product edit page (in admin).
Show quick stats: Visits, Add to Cart, Wishlist, Purchases, and Conversion %.
Frontend Optimization
Option to enable or disable tracking for specific products.
Lightweight and privacy-compliant (no personal data stored).
Benefits
Understand customer interest and product performance.
Identify products with high visits but low purchases (to improve pricing, description, or images).
Optimize marketing campaigns and conversion strategies.
Make data-driven decisions for restocking and promotions.
Example Use Case
An admin notices that Product A has:
1,200 visits
200 add-to-cart actions
50 Wishlist saves
25 purchases
→ This reveals a 2% conversion rate, helping the admin identify potential improvement areas like pricing, images, or product description.